Citi exec: Mobile wallet is going to drive adoption - Mobile Commerce Daily

By Staff reports

May 10, 2012

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Citi exec: Mobile wallet is going to drive adoption
NEW ORLEANS - A Citi executive at the International CITI Wireless 2012 conference said that in order for the mobile wallet to succeed, it has to be simple, ubiquitous and compelling.
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Express builds loyalty program via in-store QR codes
Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program.
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Visa exec: Digital wallet services will fundamentally transform commerce in near future
NEW ORLEANS – A Visa executive at the International CTIA Wireless 2012 conference said that there is no doubt that in the near future digital wallet services will fundamentally transform commerce and change the way consumers pay for goods and services.
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Marriott banks on mobile video to drive bookings
Marriott’s Fairfield Inn & Suites is using mobile video advertisements to drive last-minute hotel bookings.
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Net-A-Porter bolsters mobile presence with app update – Luxury Daily
Luxury Daily today - Net-A-Porter bolsters mobile presence with app update; David Yurman polishes social platform with f-commerce.
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Mobile can better loyalty and customer service
When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.
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