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Is Isis as nice as Google Wallet? Retailers think so
Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy?s, Foot Locker and Jamba Juice.
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American Express pilots mobile offers service to deliver relevant, personalized deals
American Express has rolled out a new mobile offers service that recommends and ranks relevant merchant deals based on a cardmember?s spending history and location.
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20pc of app revenue comes from 3pc of users: study
Speaking to a bigger issue from publishers to monetize content, twenty percent of revenue from mobile applications comes from three percent of users, according to a new study from ABI Research.
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RBS Citizens Financial Group furthers mobile offerings with Android app
RBS Citizens Financial Group is building its mobile repertoire via an application for Android devices that lets both consumers and business clients manage their money.
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Mobile data traffic takes off, outpacing revenue opportunities ? Mobile Marketer
Mobile Marketer today - Mobile data traffic takes off, outpacing revenue opportunities; Sunkist ramps up mobile CRM efforts to build stronger brand engagment.
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American Express taps app for exclusive insider?s guide ? Luxury Daily
Luxury Daily today - American Express taps app for exclusive insider?s guide; Marc Jacobs pushes menswear via desert-set social video.
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Marketing your mobile products by leveraging social media
Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.
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