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IKEA constructs loyalty program with mobile in the forefront
Mobile is playing an increasingly important role for IKEA as it continues to build momentum for its loyalty program in the United States.
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Walmart reels in fishing gear sales via mobile campaign
Walmart has rolled out a new mobile initiative that lets consumers learn about fishing gear products and buy them via their handsets.
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40pc of smartphone users redeem mobile coupons: study
Not only are consumers searching for deals on their mobile devices, they are also taking a direct action to redeem coupons via their handsets, according to a new study from CouponCabin.com.
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London Drugs tackles showrooming head-on with in-store iPads
Canadian retail chain London Drugs is equipping associates in its 74 stores with iPads to help consumers compare prices for electronics and other items while they are shopping.
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Mobile SEO builds brand awareness, keeps top of mind ? Luxury Daily
Luxury Daily today - Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.
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When streaming mobile video, write once and run everywhere
Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.
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