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EBay leverages daily deals in interactive iAd campaign - Mobile Commerce Daily

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EBay leverages daily deals in interactive iAd campaign
EBay has launched an iAd campaign that curates daily deals and encourages consumers to download the company?s iPhone application to purchase them.
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JCPenney, Toys ?R' Us give a boost to PayPal?s mobile payments play
In a boost to PayPal's mobile payments strategy, 15 new national retailers will be implementing PayPal at the point-of-sale, enabling customers to use their mobile phones to pay for purchases.
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Will mobile payments help Groupon quiet the naysayers?
Groupon is reportedly testing a mobile payments solution enabling retailers to process credit card transactions using an iOS device such as an iPhone or iPod touch, a move that could be attractive to retailers if the terms are right.
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Wells Fargo expands mobile offerings with person-to-person transfers
Wells Fargo is continuing to build its mobile strategy with a new tool that lets clients send and receive money from friends and family.
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Understanding the political mobile campaign
Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception. Though mobile marketing is a staple for many marketers in the private sector, it is a relatively new entrant on the political scene.
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