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How to leverage mobile to combat showrooming
While the growth in smartphone penetration has made it easier for shoppers to compare prices among competing retailers while in-store, mobile devices can also offer a solution for merchants looking to combat showrooming and make sure they close the sale.
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Sephora bolsters mobile, online sales via incentivized promotion
Sephora is getting the word out about its revamped mobile site, Web site and iPhone application with a campaign that lets consumers vie for prizes by checking out the company?s new shopping tools.
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NFC-based mobile payments poised to take off, claims study
While less than 2 percent of mobile users in the United States and Western Europe currently use a NFC-enabled phone to make in-store purchases, that number is expected to rise to one in four mobile users by 2017, according to Juniper Research.
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JetBlue offers time-sensitive deals via commerce-enabled mobile ads
JetBlue is offering consumers packaged deals via a new targeted mobile advertising campaign the company is running through Pandora.
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Burberry spreads mobile reach via TV Guide app ? Luxury Daily
Luxury Daily - Burberry spreads mobile reach via TV Guide app; 80pc affluent spenders now on lower-income end: report.
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Should retailers have a mobile payments strategy?
Mobile is already unifying once-siloed online and bricks-and-mortar channels. Mobile payments can accelerate this trend by blurring the difference between mobile, online and in-store shopping.
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