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Data is key to the future of mobile check-ins
Mobile check-ins have been losing steam for a while. However, by offering an upfront value, as well as relevant and tailored content, marketers can drive that in-store traffic.
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PayPal tests bar code app for mobile payments in Britain
Borrowing a page from Starbucks? successful mobile payments strategy, PayPal has begun piloting a new application that enables users to make purchases via a unique bar code linked to their account.
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American Express expands foursquare promotion internationally
American Express is letting cardmembers in Britain link their foursquare profiles to their Amex cards to redeem location-based offers.
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Town East Mall drives mobile text club with Father?s Day, graduation sweepstakes
The Town East Mall in Mesquite, TX, is running a text-to-win sweepstakes that encourages shoppers to join the mall?s mobile club for a chance to win a gift for Father?s Day or someone who is graduating.
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Brand Watch: Why McDonald?s is on the fast lane ? Mobile Marketer
Mobile Commerce Daily today - Brand Watch: Why McDonald?s is on the fast lane; Red Bull energizes event registrations with mobile social campaign.
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Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list - Luxury Daily
Luxury Daily today - Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list; Hugo Boss pushes timepiece functionality via Facebook contest.
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New ambient social apps enable brands to proactively connect with those nearby
A new wave of location-based applications has arrived on the scene to cheers of being the ?next big thing? by the tech community while instilling fear in others.
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