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Walmart taps augmented reality to engage in-store customers - Mobile Commerce Daily

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Walmart taps augmented reality to engage in-store customers
In the latest example of how Walmart is using mobile as a key part of its promotional strategy for summer blockbuster films, the retailer has launched The Web Slinger augmented reality app, featuring Spider-Man and enabling customers to interact with in-store displays to access exclusive content.
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Are foursquare changes enough to hold onto its seat at the table?
The bloom came off check-in applications a while ago and now foursquare, a significant force behind the trend, has unveiled a significant update that takes the focus away from check-ins and places it on making the app more of a recommendation engine.
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Sovereign Bank introduces mobile wallet promotion
Sovereign Bank has rolled out a mobile wallet promotion that rewards consumers who link their debit MasterCard to their LevelUp account.
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Urbanspoon furthers mobile push with real-time reservations
Urbanspoon is continuing its push to be a leader in the online dining space with an update that lets users see restaurant reservations in real-time.
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Corcoran taps New York Times readership for app push ? Luxury Daily
Luxury Daily today - Corcoran taps New York Times readership for app push; Dior intros Addict line with all-encompassing social media sell.
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Clarification, PayPal story June 6
A photograph of Crutchfield?s mobile site appearing in a story in yesterday?s newsletter inadvertently gave the impression that the multichannel merchant had participated in the study about alternative payments. We apologize for any misunderstanding.
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Making mobile advertising work ? after the click
When conducting mobile advertising, brands should be asking that one-word question: ?And ? ?? Yes, in and of themselves, mobile ad programs are great.
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