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Best Buy exec: Scaling mobile is a challenge
NEW YORK - A Best Buy executive at the 2012 MMA Forum said that the retailer is seeing good results from its mobile pilots. However, scaling the strategy is more difficult.
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25pc of consumers who snapped mobile bar code during L?Oreal promotion bought product
NEW YORK ? A quarter of consumers who participated in the L?Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.
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Vegas.com exec: 75pc of mobile site bookings happen within three days of stay
NEW YORK ? A Vegas.com executive at the 2012 MMA Forum said that its mobile site is a good revenue channel, with a majority of its bookings happening last minute.
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MMA Forum exec: Value must be added to apps
NEW YORK ? A Crone Consulting executive at the 2012 MMA Forum said that merchants who use value-driven applications will be successful at building a CRM-based strategy.
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Gucci tries digital QR codes for watch push ? Luxury Daily
Luxury Daily today - Gucci tries digital QR codes for watch push; Brazil, Chile offer more luxury growth opportunities than US, Europe: study.
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4 tips for breathing new life into your mobile commerce app
With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.
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