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Burger King pilots mobile payments program to accelerate mcommerce push
Fast food giant Burger King has launched a mobile payments pilot program that lets consumers pay for their meals using their mobile device.
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Toys ?R? Us exec: Mobile is a significant strategic advantage
A Toys ?R? Us executive at the MMA Forum said on Wednesday and is providing a significant advantage as the company transforms itself from a bricks-and-mortar chain into a omnichannel merchant.
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Clinique boosts mcommerce sales via mobile ads
Clinique is gearing up for a summer promotion that not only lets consumers shop beauty products but also offers users free shipping for checking out via mobile.
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Vibes Media exec: Proximity and presence detection can help overcome showrooming
NEW YORK ? A Vibes Media exec at the 2012 MMA Forum said that although showrooming is a challenge for retailers, presence detection and proximity can help beat the effect and ultimately drive consumers to stores.
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Cora tries for mcommerce via bar code scans ? Luxury Daily
Luxury Daily today - Cora tries for mcommerce via bar code scans; Lexus online US Open campaign to see 100M impressions.
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MMA Forum reflected strides in mobile
The world?s memory champion spoke at the MMA Forum this week in New York. I cannot remember his name.
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