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Olive Garden invests in mobile video to drive in-store foot traffic
Restaurant chain Olive Garden is making a bigger investment in mobile with a new campaign that uses video and an optimized-site to entice consumers to try its limited-time only menu items.
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Target furthers mcommerce push with film merchandise promotion
Target is continuing to rely on mobile advertising as a way to drive sales with a new campaign that plays up merchandise for the upcoming ?The Amazing Spider-Man? film.
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Square boosts mobile payments play with offers, digital punch card
Square has added new loyalty features to its applications for consumers and merchants, including an in-app punch card, with the goal of helping businesses attract new customers and drive repeat visits.
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6pc of consumers have used mobile device to buy airline tickets: study
Although only six percent of consumers have bought airline tickets via mobile in the past year, 58 percent of travelers would be interested in using a tablet or smartphone to pay for future trips in the future, according to a new study from WorldPay.
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Zegna offers exclusive mcommerce via live-streaming app ? Luxury Daily
Luxury Daily today - Zegna offers exclusive mcommerce via live-streaming app; Rebecca Minkoff uses social media breadth for blogger fashion show.
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Smart push notifications make for smarter mobile marketing
Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.
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