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What works: Walmart or Best Buy?s mobile approach to big box retail
Walmart and Best Buy have relied on mobile as not only a way to engage with consumers but also drive in-store foot traffic and online sales. So how do the two brands break down when it comes to their iPhone applications and optimized sites?
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Charles Schwab takes advisory services mobile with iPhone app
Financial institution Charles Schwab has rolled out a mobile application for its advisory services that let users track their accounts via their devices.
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Uniqlo taps mobile to drive giveaway promotion
Uniqlo has turned to mobile advertising to increase awareness for its new incentivized promotion that rewards consumers with prizes, including a $5,000 shopping spree.
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Mac?s Convenience Stores pushes out offers to nearby mobile users to drive traffic
Mac?s Convenience Stores is rolling out push notifications to 1,400 locations enabling the company to deliver special offers and deals to nearby consumers.
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Lamborghini, Four Seasons star in July Robb Report digital edition ? Luxury Daily
Luxury Daily today - Lamborghini, Four Seasons star in July Robb Report digital edition; Top 10 luxury brand social marketers of Q2.
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Delivering ad campaigns to every type of device
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
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Lauren Johnson promoted to associate reporter
Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.
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