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Target shifts focus to mobile app for back-to-school campaign
Target is putting mobile at the core of its back-to-school campaign and encouraging consumers to use its mobile application to find helpful resources, promotions and design inspirations.
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Walgreens maps out mobile strategy with in-store navigation app
Walgreens continues to broaden its mobile strategy by giving in-store customers a way to use their smartphones to view a store map and locate the section where a specific product can be found.
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MTA Metro-North Railroad pilots mobile ticketing app
New York?s MTA Metro-North Railroad is testing a new application that will let consumers buy their train tickets via their mobile device.
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Larkburger chain adopts mobile payments to streamline checkout
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Burger chain Larkburger is providing customers with a fast, convenient way to pay their tabs by using their smartphones while earning rewards at the same time.
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Making the case for SMS marketing over email
The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
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