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Macy?s solidifies mobile rewards push with nationwide rollout
Macy?s is expanding its partnership with shopkick to drive in-store traffic and reward consumers with exclusive deals and offers when they walk-in to more than 800 of its nationwide stores.
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Costco plunges further in mcommerce with iPhone, Android app
Costco is making a bigger push into mobile with a new iPhone and Android application that lets consumers shop its inventory.
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Marriott Rewards Chase card targets business travelers via app sponsorship
The Marriott Rewards Chase card is promoting its rewards perks to on-the-go business travelers with an exclusive sponsorship of the new Gayot mobile application.
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Tanger Outlet Centers showcases fall fashions with create-a-look tablet experience
Tanger Outlet Centers is extending a popular digital platform for creating outfits to tablets as a way to drive awareness of the fall fashions available at the shopping centers.
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How a narrow marketing focus undid BlackBerry?s consumer appeal
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
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