Mobile shoppers are more valuable than traditional in-store shoppers: study - Mobile Commerce Daily
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Mobile shoppers are more valuable than traditional in-store shoppers: study
Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price sensitive, according to a new study from Greystripe.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Levi?s strengthens mcommerce presence with first iAd campaign
Levi?s has rolled out a global marketing initiative that includes the brand?s first iAd campaign, as well as a shoppable magazine on Flipboard.
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Wells Fargo rakes in 8.5M mobile bankers
Financial institution Wells Fargo is seeing that mobile is the company?s fastest medium since launching services five years ago.
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Dick?s Sporting Goods creates interactive iPad app to drive football equipment sales
Sports and fitness retailer Dick?s Sporting Goods has launched a video-rich interactive catalog app designed to make researching and purchasing football gear easier for customers.
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Breguet, Four Seasons take over August Robb Report ? Luxury Daily
Today in luxury marketing - Breguet, Four Seasons take over August Robb Report; Top 10 luxury brand multichannel campaigns of H1.
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Facebook needs to compete with itself to monetize mobile
Facebook?s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.
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