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Top do?s and don?ts of mobile commerce
The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC and image recognition as a way to drive sales. Although effective, many companies are still not using mobile to the best of their abilities to increase engagement and drive brand awareness.
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IKEA brings fall catalog to life through augmented reality
IKEA is using a mobile application as a complement to its static catalog to help inspire consumers to spruce up their homes.
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Junk Food uses QR codes for digital boutiques with low carbon footprint
Vintage t-shirt online retailer Junk Food has a new physical presence that uses digital displays inside a California mall and QR codes to enable shoppers to make a purchase.
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Collecting mobile numbers: It?s all about brand engagement
If texting is the new email, then more than businesses are collecting mobile numbers. And, for this reason, more people than ever are not disclosing their mobile number.
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