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Dunkin? Donuts enters mobile payments arena
Dunkin? Donuts has launched a mobile application that lets consumers pay for beverages, food and merchandise at the point-of-sale.
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1800Flowers exec: Mobile disrupts every marketing channel
BOSTON ? A 1800Flowers executive at the eTail Boston Mobile Shopping Summit said that mobile is changing the ways that multichannel retailers operate.
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Rue La La exec: Tablets make up 50pc of mobile revenue
BOSTON ? A Rue La La executive at the eTail Boston?s Mobile Shopping Summit 2012 said that mobile continues to be a strong sales channel for the company with 35 ? 40 percent of overall sales coming from portable devices with tablets responsible for half of sales.
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Stubhub exec: Mobile expected to make up 30 to 50pc of sales
BOSTON ? A Stubhub executive at the eTail Boston Mobile Shopping Summit said that as consumers move from desktops to mobile devices, it expects to see a significant shift in how consumers will interact with the company over the next five to six years.
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4 tasks critical to mobile branding
Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.
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