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Showrooming has emotional aspect that mobile can address: report - Mobile Commerce Daily

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Mobile check-ins will help match online ads with in-store activity

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Showrooming has emotional aspect that mobile can address: report
While showrooming is a big concern, there are several steps retailers can take to encourage mobile in-store shoppers to make a purchase from the store they are in, according to a new report from Vibes.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl's, Primary Impact and Placecast.
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Ralph Lauren drives sales via French mobile site
Ralph Lauren has debuted its French mobile site that lets fashionable consumers shop the latest trends.
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Skechers bolsters brand awareness via QR codes
Skechers is bringing its static print ads to life by placing mobile bar codes on them in an attempt to increase brand awareness and promote its new products.
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3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app – Luxury Daily
Luxury Daily today - 3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app; Condé Nast: Innovative, creative brands make best FNO events.
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Creating a good mobile experience
One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.
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