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5 common mobile commerce mistakes - Mobile Commerce Daily

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5 common mobile commerce mistakes
Brands and retailers are incorporating mobile into their day-to-day initiatives to drive in-store traffic and increase sales. However, many marketers still falling short with their campaigns due to poor execution.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Procter & Gamble’s Olay aims to bolster new product sales via mobile ads
Procter & Gamble’s Olay is relying on mobile advertising to help promote its new products and encourage consumers to buy them.
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Mobile sales will exceed 20pc during the holidays: IBM
Smartphones and tablets played a bigger role in this year’s back-to-school shopping season, suggesting more good news for the mobile industry during the upcoming holiday season, according to a new report from IBM.
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Getting the most from your mobile initiatives
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
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Related content: Commerce, Mobile Commerce Daily

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