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The power of location-based technology - Mobile Commerce Daily

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A location-based ad from Best Buy

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The power of location-based technology
Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the technology to not only better target consumers, but increase foot traffic.
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Branded shopping apps drive unplanned purchases: report
A new report from Ryan Partnership found that 21 percent of shoppers make more unplanned purchases because of shopping apps, making it a strong driver of incremental sales.
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Walgreens enlists mobile to create easy-to-use loyalty program
Walgreens’ new customer loyalty program, Balance Rewards, takes advantage of mobile technology to make it easy for customers to enroll, earn points, redeem awards and access their account.
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Brooks Brothers aims to drive iPad app downloads via print catalog call-to-action
Brooks Brothers is using its print catalog as a way to drive downloads for its iPad application and increase revenue.
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App discovery still an ongoing struggle for marketers – Mobile Marketer
Mobile Marketer today - App discovery still an ongoing struggle for marketers.
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How to engage smartphone shoppers and use showrooming to your advantage
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
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Related content: Commerce, Mobile Commerce Daily

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