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How retailers can leverage Apple?s Passbook app
Apple?s new Passbook mobile application will become available tomorrow with the launch of iOS 6, giving retailers new ways to engage mobile users via location-based offers, time-sensitive offers and generally power charge the paper coupon.
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Hertz rounds out mobile app strategy with Windows Phone offering
Car rental company The Hertz Corp. continues to show its commitment to mobile applications with a new car-booking app for Windows Phone.
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Travelocity caters to last-minute travelers with new iPhone app
Online travel agent Travelocity?s lastminute.com is continuing to push mobile sales through a new iPhone application that lets users book hotel rooms.
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DRTV marketers drive mobile sales via text-to-buy
Direct response TV marketers are starting to include a text-to-buy option on short- and long-form infomercials as a way to drive sales.
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Lexus builds model awareness via mobile banner ads ? Luxury Daily
Luxury Daily today - Lexus builds model awareness via mobile banner ads; When and how to start holiday marketing for luxury brands.
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Race for mobile relevance
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance ? the race to establish mobile relevance.
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