ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Is Starbucks? approach to mobile payments right for all merchants? - Mobile Commerce Daily

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Is Starbucks? approach to mobile payments right for all merchants?
 Given Starbucks significant success with its mobile payments application and the growing options for merchants to integrate payments into their own apps, when does it make sense for a merchant to offer a branded payments solution? 
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Webinar on Oct. 24: Crate and Barrel, GNC: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce
Register for this free webinar Oct. 24 at 2 ? 3 p.m. ET on Crate and Barrel and GNC and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.
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Finish Line rolls out mobile POS system in time for holiday shopping
Athletic retailer Finish Line is gearing up for the holidays by equipping store associates with mobile POS devices so shoppers do not have to stand in line to make a purchase.
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Lufthansa seals airline bookings via QR codes
Lufthansa is loading its static advertising in newspapers and magazines with mobile bar codes that not only educate consumers about a new feature available for business class travelers but also helps the brand lock-in bookings.
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Coach spurs mcommerce sales via interactive ad campaign
Coach is showcasing a product line of high-ticket items through a mobile advertising campaign that encourages users to shop from their handsets.
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Editorial calendar 2013 for Mobile Commerce Daily
Here's the 2013 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.
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Can small to midsize retailers join the mobile party?
Whether small and midsized retailers realize it or not, they are already part of the mobile commerce party.
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