ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Apple?s Passbook is a game-changer for retailers - Mobile Commerce Daily

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Apple?s Passbook is a game-changer for retailers
Apple?s Passbook recently debuted to mixed reactions. However, there is no doubt that it will in some way be a driving force for retailers.
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Webinar on Oct. 24: GNC, The Children?s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce
Register for this free webinar Oct. 24 at 2 ? 3 p.m. ET on GNC and The Children's Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.
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Bank of America broadens mobile strategy with payments trial
Bank of America is testing a mobile payments solution enabling users to pay for in-store purchases b scanning a QR code at the cash register using their phones.
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Trulia: Mobile makes up 30pc of traffic
With a significant portion of traffic coming from mobile devices, real estate site Trulia is using mobile advertising to not only drive downloads but also acquire loyal users, according to a company executive.
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Editorial calendar 2013 for Mobile Commerce Daily
Here's the 2013 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.
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Transitional marketing and the connected screen
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
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