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In-store location services being driven by startups: report
As many as 10,000 stores ? mostly in the United States ? will have indoor location technology deployments in place by the end of this year, according to a new report from ABI Research.
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Sportsman?s Guide exec: 8pc of revenue comes from mobile
NEW YORK ? A Sportsman?s Guide executive at the Netbiscuits World 2012 conference said that the company is seeing eight percent of online revenue coming from mobile, the majority of which comes from iOS devices.
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Dressbarn leverages SMS, mobile Web to drive donations for breast cancer
Specialty apparel retailer dressbarn has a new multichannel campaign to support National Breast Cancer Awareness Month that takes advantage of mobile to help drive donations and raise awareness.
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Loyalty programs must go mobile
While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.
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