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Why are more retailers not leveraging the power of Passbook?
Apple?s Passbook has what it takes to be a real game-changer for retailers and companies such as Target and Sephora are already on board. With the holiday season coming up, more retailers need to implement the service into their marketing efforts to drive in-store traffic and revenue.
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16pc of shoppers to do most of their holiday shopping via mobile: report
The number of consumers planning to use mobile devices to conduct research and make purchases during the holiday season is up significantly from a year ago, according to a new report from MarketLive.
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Sonic opts for mobile bar codes to drive donations
Sonic is plastering QR codes on its packaging as part of a bigger campaign to encourage users to donate money towards school supplies and materials across the United States.
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Valpak sees 20,000 coupons added since Passbook integration
Valpak has seen more than 20,000 coupons loaded since equipping its iPhone application to let consumers save coupons to Apple?s Passbook.
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