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Simply repurposing an ecommerce site no longer an option
Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
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Mercedes increases mobile traffic 170pc over one year
Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.
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Sears Canada continues holiday focus with new apps
Sears Canada is taking an application-heavy approach to holiday mobile marketing this year with two new apps ? one that builds brand awareness and one that lets consumers shop its Wish List
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Shopkick adds lookbooks to mobile app to drive in-store traffic
Shopkick has redesigned its mobile application to not only reward consumers when they walk into their favorite retail locations, but also span the entire shopping experience all the way from the couch to the physical store.
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