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Walmart exec: The biggest asset in mobile are bricks-and-mortar stores - Mobile Commerce Daily

Walmart

Walmart's app has an in-store mode

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Walmart exec: The biggest asset in mobile are bricks-and-mortar stores
AUSTIN, TX – A Walmart executive at the Mobile Shopping Fall Summit said that although the brand initially focused its mobile strategy around optimizing its dot-com experience, the company is now eyeing the in-store service as the best way to take advantage of the medium.
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16pc of consumers plan to purchase gifts on a mobile phone: Google
Four out of five mobile and tablet owners will use their devices in their shopping activities for the upcoming holiday season, according to a new report from Google.
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Dell tackles Windows 8 market with tablet app
AUSTIN, TX – A Dell executive at the Mobile Shopping Fall Summit revealed that the company will launch an application for Windows 8 tablets this week, showing how it is important for marketers to have a presence on every platform.
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Disney aims to increase ticket sales for new film via mobile
Disney is driving foot traffic for its new “Frankenweenie” film via a new mobile campaign that lets consumers buy tickets and learn more about the movie.
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Barneys solidifies mobile efforts with new HTML5 site – Luxury Daily
Luxury Daily today - Barneys solidifies mobile efforts with new HTML5 site; Rolls-Royce taps Brazil’s emerging wealth for first Latin America outpost.
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Trick is finding the treat within location-based ads
Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.
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