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HSN exec: Personalization is expectation on mobile - Mobile Commerce Daily

HSN

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HSN exec: Personalization is expectation on mobile
AUSTIN, TX – An HSN executive at the Mobile Shopping Fall Summit said that as the company continues to use mobile as a multichannel connector with both a revamped mobile site and iPad application, personalization is a major focus.
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Children’s Place exec: Mobile holiday sales will be incremental
A Children’s Place executive who spoke during a Mobile Commerce Webinar yesterday said the retailer expects mobile holiday sales this year to be incremental.
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Forrester exec: NFC has more use cases than payments
AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit said that marketers need to think of near-field communication being used solely for payments and instead focus on how the technology can be used to increase in-store engagement.
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Edmunds.com exec: 30pc of traffic comes from mobile devices
AUSTIN, TX – An Edmunds.com executive at the Mobile Shopping Fall Summit said that as the company sees an uptick of traffic coming from mobile devices, there are differences between how app and mobile Web users access the brand.
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25pc US consumers to make holiday purchase via mobile: report – Luxury Daily
Today in luxury marketing: 25pc US consumers to make holiday purchase via mobile: report; Chanel, Barneys face flack for pushing brand envelope.
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Are tweets the new press release?
Twitter's immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.
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