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56pc of holiday shoppers will engage in showrooming: Accenture - Mobile Commerce Daily

Showrooming

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56pc of holiday shoppers will engage in showrooming: Accenture
The practice of showrooming is likely to play a key role in the upcoming holiday shopping season, with 56 percent of shoppers saying they will compare prices online using a smartphone, according to a new study from Accenture.
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Denny’s leverages QR codes on menus to target The Hobbit fans
Family-style fast-food restaurant chain Denny’s is leveraging QR codes to deliver exclusive content from the upcoming film “The Hobbit” as part of larger promotion with Warner Bros. Pictures.
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Passbook vaulted Walgreens app to No. 8 spot in free app chart
AUSTIN, TX – A Walgreens executive at the Mobile Shopping Fall Summit said that not only does Apple’s Passbook bring geofencing features closer to consumers, it also helped give the brand’s iPhone app a boost in downloads and awareness.
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Orbitz pushes Android hotel booking app in time for holiday travel
Online travel agency Orbitz is ramping up its mobile initiatives with a hotel booking Android application that lets consumers make reservations from their devices.
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Multiplication of mobile devices and what it means for marketers
Several factors are driving this proliferation of devices including miniaturization, technology transfer from mobile phones and price reductions due to volume manufacturing.
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