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H&M drives in-store traffic, brand awareness via app launch sponsorship
Retailer H&M has teamed up with DailyCandy to be the launch sponsor of its new DailyCandy Scout mobile application, which promotes street style and brand awareness, as well as entice consumers with a $500 shopping trip.
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32pc of smartphone owners plan to download a shopping app for the holidays: study
With mobile commerce expected to pick up traction this holiday, consumers are gravitating towards applications to shop, according to a new study from Pricegrabber.
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Mobile accounts for 10pc of presidential campaign donations: Pew
Text messaging and mobile apps are quickly gaining steam as a way for political candidates to generate campaign contributions, with 10 percent of 2012 presidential campaign donors having used one of these methods, according to a new report from Pew Research Center.
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CoverGirl revamps SMS program to drive coupon redemption
Procter & Gamble?s CoverGirl is stepping up its SMS initiatives with a new program that combines mobile and social media to help users find deals and offers on products.
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