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Adidas, Kohl's mobile commerce campaign racks up 13,000 sweepstakes entries
Adidas recently partnered with Kohl?s on a cross-channel mobile campaign with a sweepstakes and mcommerce elements that point to mobile as an effective way to drive both online and in-store engagement.
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MasterCard, ING bridge desktop, mobile commerce via new payment service
MasterCard and ING Group are trialing a new way to mobile payment strategy giving consumers a way to begin shopping online via desktop or tablet and complete a purchase using their mobile phone.
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Kiip exec: Passbook is only good at solving one half of the mobile redemption problem
NEW YORK ? A Kiip executive at the ad:tech 2012 conference said that while Apple?s Passbook is a great way for consumers to compile digital coupons, there is still a lack of adoption, specifically from retailers who have yet to implement compatible POS redemption systems.
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California Pizza Kitchen increases foot traffic via holiday incentive
California Pizza Kitchen is ramping up its digital initiatives for the holidays by encouraging users to buy digital gift cards on the company?s mobile site.
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