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Free shipping offers lure in mcommerce shopping, while mobile-driven offers grow - Mobile Commerce Daily

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Free shipping offers lure in mcommerce shopping, while mobile-driven offers grow
Free shipping offers have traditionally been one of the top strategies for online retailers to entice shoppers to make purchases during the busy holiday season. However, as consumers increasingly turn to their smartphones for shopping needs, marketers need to ensure they have consistent offers on both desktop and mobile.
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What works: REI or Dickís Sporting Goods take on loyalty-driven mobile apps
Both REI and Dickís Sporting Goods are retailers challenged at carrying a massive amount of inventory. To tackle the issue, both companies have put loyalty and search at the center of their mobile efforts.
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American Express, NBCUniversal ramp up second-screen efforts via mobile shopping initiative
American Express and NBCUniversal have partnered on a mobile initiative that lets consumers shop inspired looks from their favorite television shows through their smartphones and tablets.
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Forever 21 takes shopping to the next level with augmented reality app
Forever 21 has rolled out an augmented reality application that bring its storefronts and advertisements to life.
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Related content: Commerce, Mobile commerce, mobile marketing, mobile

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