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Showrooming to influence up to $1.7B in holiday retail sales: report
The number of shoppers engaging in showrooming during the 2012 holiday season is expected to increase by 134 percent, with the mobile behavior influencing between $0.7 billion to $1.7 billion in retail purchases during the holiday shopping season, according to new report from IDC Retail Insights.
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Balancing third-party and branded apps during the holidays
Retailers will have their hands full this holiday season trying to lure consumers into their own branded applications while also keeping a close eye on how products and offers appear in third-party apps.
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Macy?s marries television and mobile via app efforts
Macy?s adds a new layer of interaction to its television broadcast of the 86th annual Thanksgiving Day Parade this year with a round of application marketing efforts.
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Ben & Jerry?s stores integrate social, mobile to drive customer loyalty
Ben & Jerry's retail locations in Oregon are integrating social media with mobile marketing to deliver targeted offers and behavior-based promotions to customers.
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