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Mobile is linchpin in driving Black Friday, Cyber Monday sales
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
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American Express keeps holiday shopping top-of-mind via iAd campaign
American Express is putting functionality at the forefront of its iAd campaign to drive consumers to shop from small businesses during one of the busiest shopping weekends of the year.
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Ally Bank takes mobile banking up a notch with refreshed tools
Ally Bank has rolled out second generation versions of its mobile banking applications and sites to help consumers better manage their money.
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