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PayPal mobile payment volume nearly triples on Cyber Monday
Mobile proved to be a key driver on Cyber Monday with PayPal nearly tripling its mobile payment volume compared to last year. 
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Mobile drove retail traffic on Thanksgiving, sales on Black Friday
While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day while sales saw the biggest mobile-related jump on Black Friday.
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OfficeMax personalizes virtual holiday greetings via app
OfficeMax is taking its popular ElfYourself holiday marketing mobile this year with an application that increases brand awareness and drives in-store traffic.
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Nike heats up winter marketing via commerce-enabled mobile ads
Nike is targeting sports fans with a mobile advertising campaign that drives sales and traffic through the company?s mobile site.
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