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KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign
Great American Chicken Corp, a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.
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JCPenney incentivizes in-store traffic with location-based campaign
JCPenney is using a targeted mobile advertising campaign to put some muscle into its holiday marketing campaign that rewards consumers for shopping in-store.
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As digital gift cards grow, mobile simplifies storage and redemption
As digital gift cards increasingly replace the plastic version, mobile is playing a bigger role in how consumers purchase, store and redeem them, thanks in part to mobile wallet apps such as Passbook.
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Alex and Ani cut in-store queues via mobile POS
Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.
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