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Personalization fuels mobile-specific promotions this year
Retailers such as Walmart are tapping into mobile?s always-on nature this holiday season with channel-specific promotions to fill the lulls in holiday shopping. The trick though is for marketers to dig deeper into tailored product recommendations that will drive last-minute sales.
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Staples opens innovation lab to drive mobile opportunities
Staples has opened an innovation lab to expedite the delivery of mobile and online solutions designed to enhance the shopping experience.
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Expedia takes on Windows 8 market with new app
Expedia is expanding its presence in mobile with a Windows 8 application that offers consumers exclusive mobile deals.
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GNC bridges in-store and online via mobile bar codes
GNC is seeing some of its QR code campaigns result in more than a 40 percent redemption rate, showing how the channel can be effective for retailers when there is a high value attached in exchange for scanning. 
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