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Is mobile loyalty working? - Mobile Commerce Daily

Passbook

Apple's Healthbook might be based on Passbook

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Is mobile loyalty working?
Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.
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Best Buy drives foot traffic to locations via geofencing campaign
Best Buy is working with Placecast and SocialVibe on a new geofencing mobile effort that rewards consumers when they participate.
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Beauty.com taps iPad app as additional revenue driver
Beauty.com has launched an iPad application that lets consumers browse exclusive content from industry trendsetters, as well as shop the latest cosmetics.
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Pier 1 shows off mcommerce site via mobile advertising
Pier 1 is running a mobile advertising campaign to not only showcase seasonal products, but also educate consumers about shopping from their mobile devices.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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