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How mobile shopping will improve in the future
While the growth in mobile shopping was one of the big stories of 2012, continued success is likely to be driven as much by how retailers leverage emerging technologies to enhance the omnichannel shopping experience as by higher smartphone penetration levels.
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Amazon ranks No. 1 in customer satisfaction
For the eighth consecutive year, ecommerce powerhouse Amazon has ranked No. 1 in customer satisfaction thanks in part to its ongoing digital and mobile efforts, according to a new report by ForeSee.
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Fab: 56pc of Christmas Day US revenue came from mobile
Online retailer Fab.com broke a company record on Christmas Day with more than half of revenue in the United States coming from mobile.
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Ticketmaster misses the mark with mobile ad campaign
Ticketmaster aimed to drive sales through its latest mobile advertising campaign. However, leading consumers to an unoptimized page rather than the company?s mobile site diminishes the effectiveness of the initiative.
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