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The pros and cons of responsive Web design
With mobile traffic continuing to grow, merchants are looking for the best way to provide a mobile friendly Web experience and, increasingly they are considering responsive design, which offers its own set of benefits and challenges.
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Energizer ramps up mobile initiatives via in-app advertising
Energizer is running an in-app advertising campaign that lets users learn more about the brand via a mobile game and sweepstakes.
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Augmented reality augments shopping via print catalogs
While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality.
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Cache aims to bolsters revenue via new mobile app
Retailer Cache has rolled out a mobile application as part of the company?s ongoing efforts to increase the shopping experience.
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