Mobile banking to hit 1B users by 2017: study - Mobile Commerce Daily

By Staff reports

January 10, 2013

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Mobile banking to hit 1B users by 2017: study
Mobile banking is expected to grow at a global compound annual rate of 18 percent to eventually reach one billion consumers in the next five years, according to a new study from Juniper Research.
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EBay targets post-holiday shoppers with updated apps
EBay has enhanced its mobile applications to streamline the user experience, as well as improve the checkout process.
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Auntie Anne’s multichannel campaign puts mobile at center to drive awareness, purchases
A new multichannel campaign from Auntie Anne’s puts mobile in the driver’s seat to create awareness and sales for a brand new product.
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HBO sees success with in-app marketing through incentivized holiday campaign
HBO recently ran an in-application holiday mobile campaign where 30 percent of consumers who watched a video made a post-click action to redeem a gift card. 
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