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Macy?s exec: Mobile cannot be a cookie-cutter approach - Mobile Commerce Daily

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Macy?s exec: Mobile cannot be a cookie-cutter approach
NEW YORK ? A Macy?s executive at the NRF 102nd Annual Convention & Expo said that mobile needs to be customized and personalized, meaning that the medium intertwines into every part of a marketing strategy
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HSN redefines shopping with digital redesign
HSN is making a bigger play into the digital space with a redesign that aims to strengthen its mobile and social efforts.
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Mobile device is game-changer for in-store engagement: Indigo Books & Music exec
NEW YORK ? An Indigo Books & Music executive at the NRF 102nd Annual Convention & Expo said that the company is in the process of developing a mobile application, which will tie-in with loyalty and primarily engage in-store shoppers.
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