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Target entices Super Bowl fans with limited-time-only mobile game - Mobile Commerce Daily

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Target entices Super Bowl fans with limited-time only mobile game
Target has launched a new limited-run mobile game within its mobile apps and optimized site to connect with consumers thorugh relevant content and promotions.
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Local mobile ad spend to surpass national advertising by next year: BIA/Kelsey
The spend on local mobile ads will surpass what is being spent on national mobile ads for the first time next year, driven in large part by shift in focus from national advertisers, according to a new report from BIA/Kelsey.
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Lindt Canada adds 962 mobile subscribers with time-sensitive campaign
Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.
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The Jones Group equips store associates with iPods to enhance customer service
Specialty retailer The Jones Group is equipping store associates in a number of stores with iPod devices to complement traditional registers and freeing up associates to help customers on the floor. 
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