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Mobile commerce success is about more than a sale: SapientNitro exec - Mobile Commerce Daily

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Mobile commerce success is about more than a sale: SapientNitro exec
SAN FRANCISCO ? A SapientNitro executive at the 2013 Mobile Marketing Association Forum San Francisco said that marketers need to be looking at a variety of factors and key performance indicators to understand how consumers are shopping nowadays.
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Priceline: 42pc of consumers waited until 5 p.m. to book New Year?s Eve mobile travels
Almost half of mobile-equipped travelers waited until after 5 p.m. to book their New Year?s Eve hotel, pointing to the growing trend of last-minute bookings, according to a recent study by Priceline.
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Sport Chek leverages mobile to provide customized, interactive in-store experience
Sport Chek, Canada's leading sporting goods retailer, has made mobile a key part of a new retail lab that leverages digital technology to enhance the shopping experience.
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69pc of mobile users order food via their devices: report
Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed online food orders via their smartphone or tablet, according to a new report from the Interactive Advertising Bureau and Viggle.
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