Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers - Mobile Commerce Daily

By Staff reports

January 31, 2013

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Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers
Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.
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10B mobile coupons to be redeemed this year: Juniper Research
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year, according to a new study by Juniper Research.
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Lowe’s exec: Mobile represents 20pc of traffic
SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that as the company has carved out its mobile strategy for both consumers and associates, traffic from mobile devices represents 20 percent of the company’s online traffic.
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Tablet users are big spenders compared to smartphone users: report
Tablet users are gravitating toward their devices to make purchases, with 22 percent of users spending $50 or more per month and 9 percent spending $100 or more, according to new research from ABI Research.
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Surviving the adolescence of mobile advertising
Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.
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