Krispy Kreme leverages QR codes to sweeten Valentine’s Day offer - Mobile Commerce Daily

By Staff reports

February 1, 2013

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Krispy Kreme leverages QR codes to sweeten Valentine's Day offer
Doughnut chain Krispy Kreme is leveraging mobile and social to sweeten a Valentine’s Day offer of six heart-shaped glazed donuts for $4.49.
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Men’s Wearhouse mobile app aims to streamline wedding planning process
Men’s Wearhouse has rolled out a mobile application that provides grooms with information about their tuxedo rentals.
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Forrester Research exec: Mobile makes the rubber hit the road with loyalty
SAN FRANCISCO – A Forrester Research executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile offers a way for retailers to create loyalty with consumers that invite themselves to be part of a brand.
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Cumberland Farms mobile payments app experiences increased transactions, 86pc retention rate
With encouraging results for its PayPal mobile payments app, Cumberland Farms is expanding the effort to include mobile payments funded by a user’s checking account.
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