What role does mobile play in omnichannel retailing? - Mobile Commerce Daily

By Staff reports

February 5, 2013

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What role does mobile play in omnichannel retailing?
As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a seamless omnichannel shopping experience, with mobile often playing a starring role.
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Freya leverages augmented reality for in-store Valentine’s Day promotion
Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.
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Open Road Films links ticket sales to social via mobile advertising
Open Road Films is taking to mobile advertising to spread the word about its upcoming film “Side Effects” while also cementing pre-sale ticket sales.
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ShopSavvy upgrades app for comprehensive price comparison
ShopSavvy has rolled out a group of updates for its iPhone and Android application as the company sees mobile shoppers wanting more information as part of the shopping experience.
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