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Only 12pc have used a digital wallet other than PayPal - Mobile Commerce Daily

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Only 12pc have used a digital wallet other than PayPal
While there is significant potential for digital and mobile wallets, one of the main challenges for wallets other than PayPal continues to be gaining awareness
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Texas Roadhouse generates 37pc installation rate for Passbook pass effort
Steakhouse chain Texas Roadhouse is leveraging Apple?s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.
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JCPenney touts price comparison campaign via SMS
Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales.
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Olive Garden steers consumers to restaurants with location-based mobile campaign
Restaurant chain Olive Garden is making location a major focal point in a mobile advertising campaign to get consumers to try out a line of lower-calorie entrees. 
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