User reviews play critical role in getting mobile commerce to scale - Mobile Commerce Daily

By Staff reports

February 14, 2013

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User reviews play critical role in getting mobile commerce to scale
Retailers are constantly improving their mobile commerce applications and sites for a more streamlined shopping experience. As mobile becomes more sophisticated, the role of a user-generated review is a catalyst in improving conversions.
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MasterCard exec: Mobile is locus for delivering payments solutions across use cases
As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.
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Godiva drives last-minute Valentine’s Day sales via mobile
Godiva is using mobile drive consumers to its nearest location through a targeted campaign the aims to bolster last-minute Valentine’s Day sales. 
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