ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

SMS mobile coupons preferred over push notifications, bar code scans: report - Mobile Commere Daily

Please click here to sign up for Mobile Commerce Daily for free

SMS mobile coupons preferred over push notifications, bar code scans: report
Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.
Please click here to read the entire story on Mobile Commerce Daily

Tory Burch stirs up hype for fall collection via mobile advertising
Tory Burch is letting consumers watch its fall 2013 fashion show through a mobile advertising campaign.
Please click here to read the entire story on Mobile Commerce Daily

Blue Bottle Coffee perks up mobile payments with Square partnership
Chain Blue Bottle Coffee Co. has teamed up with Square with new merchant and consumer-facing initiatives that will let consumers use their mobile devices to buy drinks.
Please click here to read the entire story on Mobile Commerce Daily

Yuma Palms shopping center mobile app drives engagement for on-site retailers
Shopping center Yuma Palms has launched an official branded app with rich, interactive content and promotional offers to engage local shoppers and make it easy for them to engage directly with retailers on a recurring basis. 
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free