Mobile creative will be linchpin in driving in-store retail traffic - Mobile Commerce Daily

By Staff reports

February 22, 2013

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Mobile creative will be linchpin in driving in-store retail traffic
The right approach to mobile creative dives deeper than typical banner ads and retailers must make sure their message is clear, concise and incentivized to not only capture a consumer’s attention, but also drive them to the nearest store location.
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Girl Scouts double down on mobile to drive cookie sales
The Girl Scouts of the USA are using mobile in a few unique ways to help the organization sell its much-loved cookies this year.
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Wrapp hits 1M mobile gift card redemptions
The mobile gifting application Wrapp is seeing success with its business model that lets consumers send friends and family gift cards from retailers including Clarins and Gap.
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Branding Brand teams up with Nomi to expand mcommerce reach
Branding Brand has partnered with analytics startup Nomi to develop brand-specific, omnichannel applications that aims to enhance the in-store shopping experience. 
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